Click here to read the Spanish version.
For some time now, more and more brands have been trying to innovate in order to offer original, different products that surprise consumers. Cheetos is one of them. In recent months it has launched such original snacks as Mac N’ Cheese or Popcorn. Now, it has just given a twist by creating a Cheetos Pretzels and in spicy format with its famous Flamin’ Hot version.
As reported by the brand, 63% of Cheetos consumers also buy pretzels. “Cheetos pretzels maximize fan-favorite seasoning in every bite with the perfect product texture, ultimately bringing the Cheetos taste experience to life in pretzel form,” commented Tina Mahal, senior vice president of marketing at Frito-Lay, during the launch.
At the moment, they have created two options. On the one hand, a cheddar cheese flavored version covered with their iconic “Cheetle” orange powder, and then the Flamin’ Hot version, for spicy lovers. For the moment, they have not yet reached Spanish stores, but they will soon be available in many supermarkets, as reported on the website.