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The company’s economic forecasts predict a turnover of 150 million in Bezoya for 2024. A growth of 5% compared to the results of 2023, which they predict will rise in the context of its 50th anniversary. A key moment in its history that they wanted to celebrate with the launch of a new 1.5-litre bottle made from other bottles; following their eco-sustainable and innovative philosophy with which they intend to continue revolutionising the sector in the future.
Bezoya, owned by the Pascual group, has been leading the water market since 2019 due to a series of differentiating aspects that have led it to stand out in the midst of a competent and oversaturated industry. Among them, its water of very weak mineralisation, which has become the most consumed in Spain with a per capita consumption of 133 litres. In this sense, it has a turnover of around 140 million euros with a total volume of 540 million litres.
Sustainability is also another of its hallmarks through its ‘Bezoya Commitment‘, which integrates all its initiatives to care for nature and promote the circular economy. All of this is based on its sustainable and zero waste packaging, its quality product, sustainable mobility and the recycling it carries out.
