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Ben Affleck and Dunkin’ project the trend of the summer

Are you having a Ben Affleck summer?

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Ben Affleck is not only known for his iconic roles in the film world, but also for his relationship with the famous coffee and donut chain. Acts of love that have been captured countless times by the paparazzi; who have portrayed him with Dunkin’ products and a stressful attitude synchronized with the frenetic pace of the current era.

That ‘mood’ has now carried over to TikTok, and has even inspired a summer macro-trend that users are endlessly replicating. ‘Enjoying my ‘Ben Affleck summer,’ user Michael Major wrote in one clip, before clarifying that it means ‘strolling around drinking a Dunkin iced coffee while being very stressed out.’

Major isn’t the only one who has embraced the ‘Ben Affleck Summer’ trend. ‘Ready for ‘Ben Affleck Summer, stressed out but with lots of caffeine,’ comments Megan Mayday, in a video in which she sports a very Affleck flannel shirt and denim shorts.

Although Ben Affleck became the unofficial face of Dunkin’, his constant appearances with the brand’s products eventually led to an actual collaboration. Shortly after appearing alongside Tom Brady and his sidekick Matt Damon in Dunkin’s Super Bowl ad, the chain launched Affleck’s DunKing Iced Coffee with notes of vanilla combined with cream and topped with cold foam and cinnamon sugar.