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Staged in a global campaign directed by Taika Waititi, and starring iconic rapper Future, the luxurious “Belvedere 10” bottle debuts to revolutionize the taste and presentation of vodka through a sleek and brutalist packaging design.
Inspired by the vodka distillation established in 1910, Belvedere 10’s creation blossoms from a single harvest from a rye field before being distilled four times in order to intensify the texture and depth of this spirit. Its “one rye, one farm, one field, one harvest” concoction makes it one of the purest vodkas on the market today.
With this new bottle Belvedere also pays tribute to the 10-step process through a stacked 10-layer shape and a chiseled white aesthetic with diagonal lines that reference the organic grain called “Diamond Rye”.
Belvedere 10 will be released this summer and will expand in selected European outlets, then launch in the United States and in cities around the world beginning in September.
