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The world’s first brand dedicated to women’s denim has just launched one of its most vibrant campaigns with Bella Hadid. The icon appears shopping at MISS SIXTY‘s retro supermarket for the Summer 2025 campaign in a Y2K-inspired shoot that puts the spotlight on the brand’s vintage charm.
In the campaign, Hadid appears posing against a backdrop of giant fruits, carrying a trolley full of drinks or suggestively biting into a red apple, clad in garments such as a lip-print T-shirt, flared jeans with rhinestones and a studded leather belt. One of the standout pieces in the collection is the Motorcycle bag, a silhouette made from cowhide leather with a multi-pocket design.
The Y2K aesthetic dazzles once again in this capsule full of flared denim silhouettes, buckled belts and fitted garments paired with denim heels, all perfectly styled on Hadid’s body.
