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Bad Gyal, beyond being the absolute protagonist of our playlists, and having dazzled us all with her “Blin Blin” aesthetics, and her mixes of dancehall, trap, reggaeton and dembow, has now become the new star within the constellation of the beer brand.
Estrella Damm’s summer campaign ad, directed by Oriol Villar, creator of the “Mediterráneamente” concept, focuses on a new story based on the brand’s Mediterranean hedonism, developed and staged entirely in Catalonia. The youtuber xBuyer, a reference in the world of soccer with more than five million subscribers to his channel, also participates in the film.
In the clip titled ‘PKM’, we can see the Catalan artist reviewing an infinite list of international gigs, as well as feelings that end up leading to the pleasure and excitement of arriving home after finishing the tour. A series of scenes in which the rhythm is set by “El sol me da”, Bad Gyal’s new song released along with the campaign, which everything points to it becoming the song of the summer.
The Damm x Bad Gyal audiovisual piece invites you to enjoy the summer through a tour of festive sequences between images of concerts, fans and hotel rooms, with which to pay tribute to both the iconic beer and the artist “más pegá” of Spain.