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Auntie Anne‘s has just transformed its iconic pretzel into a perfume with notes of nostalgia and butter. The fragrance, called ‘Knead‘, will make you smell like your favourite snack at all times, and will go on sale on 14 August.
The perfume is inspired by the signature scent of their signature creations: a combination of freshly baked dough, a touch of sugar, a pinch of salt and butter as the predominant ingredient.
There are few smells more recognisable than the scent of Auntie Anne’s,’ says Julie Younglove-Webb, brand director of Auntie Anne’s, in a press release. Smell is a special and powerful sense. Over the years, fans have shared their memories and experiences that started with just smelling our pretzels. We’ve bottled that moment and look forward to fans enjoying it in a whole new way.’
Knead will be on sale in two formats for $25 and $45, respectively at auntieannes.com/knead.
