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Aperol steps onto the tennis court to play fashionably. The brand has just launched a range of tennis-inspired products in partnership with the US Open tennis tournament.
The collection is dressed in the ‘tenniscore’ aesthetic combined with the bright orange hue of the Italian drink projected now more than ever on Instagram stories, and served in restaurants and beach clubs around the world.
Aperol will thus bring ‘The Aperol Merch Shop’ to the United States for the first time, which will include the initial launch of its exclusive tennis apparel collection. From a polo shirt, vest or skirt to accessories such as a tennis cap.
In addition, an authentic Italian Aperol Truck will be set up near Court 5 at the US Open Tennis Championships in Queens, where you can enjoy a cocktail, as well as at either of the two Aperol Bar Carts located inside Arthur Ashe Stadium.
The Aperol Spritz Bar will also be open during Fan Week, August 19-25, where attendees can get a first glimpse of the excitement before the championship officially begins.The Aperol Spritz Bar will also be open during Fan Week, August 19-25, where attendees can get a first glimpse of the excitement before the championship officially begins.
