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Like other fashion and music influencers such as Hailey Bieber, Kendall Jenner and Olivia Rodrigo, the BLACKPINK singer has taken to L.A.’s VIP supermarket to launch her own Erewhon drink. To pull it off, Lisa has teamed up with supplement brand Armra to put a nutritious spin on Thai iced tea based on their shared love of digestive wellness.
The two-tone ‘Thai Up the Wold’ drink is designed to nourish and strengthen the gut. Lisa challenged us to reinvent the classic drink, so we created it with ingredients you can trust. Black tea creates a bold base that is complemented by a creamy texture of grass-fed colostrum and organic dairy raised on Northern California pastures,’ Erewhon describes the collaboration in a post shared on Instagram.
This two-tone iteration of the artist’s connection to her roots is priced at $11, and is packed with nourishing ingredients like Clover Sonoma organic heavy cream, Just Iced Tea black tea, organic maple, vanilla and Armra brand colostrum, a bioactive food that helps revitalise the immune system.
The collaboration also goes beyond solidarity, as all the profits from the drink will go to the Best Friend Animal Society, a rescue sanctuary that works to find homes for abandoned animals. If you want to try the drink and/or collaborate with the cause, you can do so in Erewhon’s physical establishments until 7 February.
