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BIMBA Y LOLA fuses fashion with gastronomy in its new activation: two pop-up experiences that will be installed in both Spanish capitals to warm us up and celebrate the festive spirit.
The national brand will open two ephemeral churrerías simultaneously on Thursday December 5 in Madrid and Barcelona with one of the icons par excellence of the season: churros with chocolate.
Inspired by the brand’s Christmas campaign ”¡Vaya! it’s XMAS again!”, starring the irreverent actress Rossy de Palma, creatively directed by PZtoday, the pop-ups ‘seek to bring the vibrant and carefree energy of the campaign to the heart of the two Spanish cities’.
Throughout the day, from 11am to 7pm, attendees can enjoy freshly made churros and hot chocolate at Churrería Atocha – Glorieta Emperador Carlos V with Avda. Ciudad de Barcelona (Madrid) and at Churrería J.Argilés, Carrer de la Marina, 107 (Barcelona).