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Fireball is now evolving into ‘Crierball’ to give football fans something to cry about. The brand has announced this innovation, which it has crafted from human tears. A bottle that blends ‘emotion with flavour for an unforgettable drinking experience’ in order to ‘capture the true spirit of match day, mixing the excitement of nail-biting finishes and heartbreak with Fireball’s iconic cinnamon sweetness’, the brand said in the press release.
Whether tears of emotion or sadness, Fireball will dilute them into unique liquid expressions with which to drink up the competitive spirit spiced with a little spice. The mission is to capture the soul of rivalries in games like Philadelphia Eagles versus Dallas or Green Bay Packers versus Chicago Bears. There, his team, clad in ‘Fireball Tear Collector’ uniforms, will ask fans to shed their tears as they leave the stadiums after their team’s defeat.
His cast will collect the fluids using sealed jars and tear droppers, which ‘will be sterilised and limited to one use per person to ensure maximum hygiene’, according to Fireball. The jars will then be transported and undergo a sterilisation and distillation process that will take months before becoming Crierball.
Fireball plans to have Crierball drinks ready for the 2025-2026 football season.
