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Jacquemus is forever. That’s the mantra that continues to fuel the narrative of the Parisian brand, which now debuts in New York with a boutique nestled in the heart of Soho. Its opening will be this weekend, and, as expected, the brand has created a new aestheticized film that revolves around gastronomy.
To celebrate this vibrant addition to the New York fashion scene, a video is on display in which a sort of futuristic machine squeezes oranges, to serve a delicious natural juice in a jar sealed by the brand’s logo. The drink is accompanied by a croissant that connects with its Parisian heritage, along with a ‘snack bag’.
The Jacquemus community will be able to join the party at its first stand-alone store in Soho, which will run from October 18 to 20. There, visitors will be able to enjoy breakfast served directly from the JACQUEMUS truck every morning while supplies last. In addition, attendees will have the chance to win a special ticket hidden inside their snack bag; a chance that will lead to a chance to win nothing less than a beautiful ‘Rond Carré’ clutch.
