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Ami Paris is creatively directing this new project, this time linked to culinary art. The minimalist-inspired contemporary firm has just opened the doors of the brand’s first permanent café in China, inside the luxurious Taikoo Li Sanlitun shopping mall in the Chinese capital.
Inspired by Parisian Haussmann-style architecture, the café emulates the façade of a typical Parisian café, including the embellished mouldings that complement the brand’s signature black and white stripes on the canopies. The French spirit is also represented in the rattan chairs that accompany the bistro tables.
The Ami Café is part of a brand shop located on the ground floor of the mall, which will also stock its clothing and accessories collections on the same menu alongside caffeinated drinks, cocktails and seasonal desserts.
The permanent location comes after Ami Paris set up a series of pop-up cafés last year at Beijing’s Taikoo Li Sanlitun, where it was also in Shanghai and Chengdu. According to Nicolas Sant-Weil, CEO of Ami Paris, ‘by proposing something fun, something fresh, unpretentious, but very refined, we want to build a bridge between France and China. This project is also very interesting because now we have moved from the North [district], very luxurious and very cold, to the South [district], much warmer…’.
As for the permanent coffee shop in Beijing, Santi-Weil says: ‘We want to pay tribute to Beijing Sanlitun because it is our first partner [in mainland China]. It’s also a big investment on our part, so we want to make sure it’s perfect and then develop it’.
