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Hellmann’s ventures into the world of perfumery to experiment with an unusual product in which it distills the ingredients of success.
Mayonnaise inspires this new creation created in collaboration with the Tennessee Titans quarterback. The ‘Levis No. 8’ perfume is based on the scent of Hellmann’s star condiment, combining notes of sour lemon, coffee, musk and vanilla.
Levis worked with Hellmann’s and an anonymous perfumer to develop the fragrance. This isn’t the first time Levis has made headlines in connection with mayonnaise, though. Last summer, he went viral for his habit of pouring Hellmann’s in his coffee.
If you want to get your hands on a jar of Will Levis No. 8, we’re sorry to tell you that the product is already sold out, but a restock is expected soon. In any case, you can keep up to date through their website.
