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Häagen-Dazs has just announced its latest star collaboration. An icy fusion with Paramount Consumer Products based on the ‘Emily in Paris‘ audiovisual trend.
This collaboration freezes two icons of luxury and style in one product and brings them to the high-end ice cream parlor, inviting fans to enjoy the essence of Emily, Paris and, of course, Häagen-Dazs through a limited edition collection: ‘Emily in Paris & Häagen-Dazs‘.
This range is based on two of the most coveted flavors in the brand’s history: Strawberries & Cream and Salted Caramel. The Salted Caramel flavor is available in supermarkets in 460 mL tub format. In addition, a special milkshake with the Strawberries & Cream flavor will be available in Häagen-Dazs ice cream parlors.
To give fans a full taste of the series, participants will be able to scan the limited edition tub or QR available at gelato shops and win exclusive prizes, such as a trip to Paris.