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Chipotle steps out of the Tex-Mex kitchen to experiment with a new beauty product: a proof lip stain in collaboration with Wonderskin, the famous brand that has revolutionised TikTok with its lipsticks. Like Wonderskin’s more traditional products, Lipotle starts as a mask that then rubs off.
Inspired by Chipotle’s signature ingredient guacamole, the Lipotle mask is applied like a lip gloss, and takes on a greenish, metallic-finish appearance reminiscent of foil. The mask sets for 30 to 60 seconds, then sprays on ‘Wonder Blading Activator’ to seal in the pigments for up to 10 hours. After the activator, the avocado green mascara is removed, revealing a nude pink Lipotle colour, a more natural beauty finish.
‘Lipotle is a sensory journey, like walking the front line of Chipotle,’ said Stephanie Perdue, Chipotle’s vice president of brand marketing. ‘Fans will love the unique experience of applying the metallic green mask, activating it, peeling it off, revealing the beautiful burrito-proof tint and finally taking a smudge-proof bite of their food.’
‘Lipotle Wonder Blading Peel and Reveal Lip Stain Kit’ will be available from 30 July today at wonderskin.com.
