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Pepsi takes to the pitch to launch a capsule collection with national brand Pompeii to dress urban communities this summer.
The love of football connects the labels that materialise this sentiment through seven unisex pieces framed under the title ‘La Pretemporada‘, inspired by the summer season of a professional football club.
The new collaboration with Pompeii shows how Pepsi continues to move at the speed of culture, offering innovative products and iconic collaborations with an aesthetic created to be enjoyed by a new generation of football fans.’
The range includes T-shirts, jerseys, a windbreaker and a cap with a ‘blokecore’ aesthetic, fusing Pompeii’s streetwear with Pepsi’s iconic brand identity. Each piece is stamped with the new Pepsi logo, which has just undergone its first visual identity change in 14 years.
This rebranding is channelled through a modern reinterpretation of a long-standing brand, where the logo incorporates electric blue and is outlined with a fresher typeface.
Check out the campaign and visit the Pompeii website to shop the collection.
