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Travis and Jason Kelce step out of the playground to launch cereals that creatively combine some of their nostalgic favorites. A collaboration with General Mills that came about after they gushed about their five favorite cereals on their ‘New Heights‘ podcast last year.
That video would eventually lead to a special combination with the brand: the ‘Kelce Mix Cereal‘, which fuses the sweetened whimsy of ‘Cinnamon Toast Crunch’, ‘Lucky Charms’ and ‘Reese’s Puffs’ into one bowl.
‘When we were growing up, we would eat two or three boxes of our favorite cereals a week, so teaming up with General Mills is a very special moment for us,’ Travis explains.
The Kelces thus created their ideal cereal mix and, in the process, attended a special General Mills boot camp to create content and hone their cereal skills.
In addition, the company wanted to satisfy cereal purists with a series of collectible ‘Kelces’ Pick‘ boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs stamped by the faces of the brothers.
