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In an era of relentless struggle against mass tourism, a multitude of European cities are launching initiatives to alleviate it. In this sense, Copenhagen has decided to give a twist to those strict strategies that are valuing through a sustainable way; rewarding tourists who take care of the environment with a series of benefits such as cultural or gastronomic experiences.
The program called CopenPay will be piloted between July 15 and August 11 with the aim of ‘transforming green actions into currency for cultural experiences,’ the Danish capital’s tourism authority, Visit Copenhagen, known as Wonderful Copenhagen, said in a statement Monday.
Among the prizes tourists will be rewarded with are recycling plastic waste at the National Gallery of Denmark. Those who take it there will have access to a workshop where they can transform it into works of art, while those who go by public transport or bicycle to the city’s thermal power plant will be able to ski down an artificial slope on the roof of the building.
Simultaneously, the Copenhagen Surf School will give a free lunch to surfers who help clean the beach for 30 minutes after the lesson.
CopenPay rewards actions such as riding a bike, participating in a clean-up or volunteering at urban farms with access to a range of enriching experiences and sea life. This includes free guided tours of museums, free kayak rentals and even a free vegetarian lunch made with local produce,’ adds Wonderful Copenhagen‘s statement about this pilot project that could be extended throughout the year if it proves successful.
