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Cooper‘s fanaticism for Talenti ice cream has now led him to star in its new ‘Raise the Jar’ campaign, which features two ads suspended in comedy in which the star celebrates ‘what makes Talenti special, including the brand’s unique slow-cooking process and use of authentic recipes’, according to its press release.
In the first clip, the actor is seen in a living room with a woman tasting ice cream, while he interrupts her to explain the flavours of the iteration: ‘Talenti salted caramel truffle with creamy salted caramel gelato,’ he narrates.
In the second video, Bradly surprises another Talenti fan at home and interrupts him again mid-bite. Talenti mango sorbet is made with 100% real fruit,’ his warm voice echoes from the kitchen. Annoyed, the man says: ‘Yes, I know’. In the final scene, Cooper is heard with a satisfied expression on his face. Right?’, with a smile to reaffirm the deliciousness of the ice cream.
The new brand ambassador thus opens a new era at Talenti, a brand that he says has been his and his family’s favourite for many years, in his favourite dessert.