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If there’s one thing the Kardashian-Jenner family knows how to do, it’s a good marketing campaign. The Kardashian clan have become successful businesswomen. Kim Kardashian with Kardashian Kollection or Skims; Kylie Jenner with Kylie Cosmetics or Kendall Jenner and her Tequila 818, among other businesses. Well, it seems that Kylie Jenner has also been encouraged with her own brand of alcoholic beverages, as noted by U.S. media such as Backgrid, after publishing the youngest of the family leaving their offices with a box of vodka called Sprinter Vodka Soda.
And we already know that none of the Kardashian’s are ever off the hook. According to HighSnobiety, this casual appearance could be more of a teaser for the launch of this new product. In the images, the businesswoman can be seen wearing a total Bottega Veneta look. But what has caught the attention of photographers is especially the accessory she is wearing: a pack with bottles of vodka from a brand called Sprinter Vodka Soda.
@kyliejenner ♬ Intergalactic Janet – Ley Soul
That day, Kylie herself posted a video on TikTok in which this “accessory” could be seen, but did not mention anything about it.
Now, they have officially announced the launch of this brand of vodka-based soft drinks, which will have 4.5% alcohol. It will launch in the U.S. on March 21 and the 8-pack of cans will cost about $19.99. “Sprinter is my response to growing consumer demand for quality canned cocktails. We’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” Kylie Jenner explained in the release.