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Having recently taken to the high fashion stage with Balenciaga, the eco-friendly VIP celebrity supermarket is now collaborating with the pop star to launch a probiotic-powered smoothie.
Erewhon presents this collaboration which also involves the popular kombucha brand, Health-Ade, to create the smoothie called ‘good 4 ur GUTS‘, which references Rodrigo’s song ‘good 4 u’ and his album ‘GUTS’. A very apt title considering the philosophy of the Californian grocery shop.
The smoothie that Rodrigo has just introduced in the Erewhon viral display, following in the collaborative footsteps of liquid versions such as Hailey Bieber’s, includes Health-Ade’s Pomegranate Kombucha – with probiotics to keep the digestive system healthy – beyond its base of strawberries, blueberries, mango and acai, which are fibre-rich fruits.
Sprout Living Epic Protein Chocolate Maca Cacao Powder, SIBU Sea Buckthorn Puree, ION Gut Support also add to the mix to boost the shake’s nutritional value. Meanwhile, avocado and Minor Figures Oat Milk finish off the smoothie’s creamy texture.