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The Canadian brand that went beyond the niche sphere of climbers or hikers to become the it brand of fashion that now dresses all urban tribes, now climbs to another level with the opening of a cafeteria in its flagship store in the Shimsaibashi district of Osaka, the largest in Japan.
These three floors dedicated to its entire imaginary and its cult pieces will now be crowned by the first Arc’teryx coffee shop, with new delights of the firm, but now in a gastronomic key.
The café, named Beta Café, referencing its iconic ‘Beta’ jacket, will be operated by local coffee shop chain ELMERS GREEN.
The brand will serve both Canadian snacks and Japanese food in that new design space, along with a selection of specialty drinks inspired by cities near Arc’teryx’s Vancouver headquarters, such as Squamish and Whistler.
