Gastro

7-Eleven turns its ‘Icy Slurpee’ beverages into diamond jewelry

7-Eleven's Slurpee slushies are now frozen forever in a jewelry collection in collaboration with designer King Ice.

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The hip hop-inspired streetwear brand is now teaming up creatively with the U.S. chain to roll out a high-end urban jewelry showcase revolving around 7-Eleven‘s Icy Slurpee slushie.

This new incursion of 7-Eleven in the fashion world, after having merged its gastronomic codes with those of Crocs to design a proposal of charms for its shoes, now presents a collection of frozen jewelry sculpted in collaboration with King Ice.

The capsule collection includes four pieces in different shapes: cups, necklaces, key chains or car weights in different vibrant colors, as well as a pendant stamped with the original 7-Eleven logo. A whole series plated in 14-karat gold (plus white gold eses on the cups) in which stones simulating VVS diamonds are inlaid.