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Cristiano Ronaldo’s businesses include activities as diverse as gyms, hair grafting clinics, hotels and clothing. To this peculiar list, the soccer player has just added a new brand. It is called URSU and is something as basic as bottled mineral water. The soccer player has joined forces with water businessman Francisco Ferreira to acquire the company Aguas Minerales de Ávila.
The natural mineral water spring that supplies the water for Cristiano’s brand is located in the town of El Oso, in the heart of Spain’s mountainous region. As reported at the presentation event that took place last week in Madrid, the brand has received an investment of 10 million euros and it is estimated that production will reach 50 million bottles during this first year. For the time being, they will be available in stores such as El Corte Inglés, Carrefour and Dia.
As for the image, the footballer’s new brand makes reference to his origin, placing a Bear as the main element; while the bottle has a part in relief that simulates the mountains where the spring is located.
In this way, Cristiano Ronaldo continues to profess a markedly healthy lifestyle with this new bottled water, whose main mission, according to the brand, is “to bring health and wellness to the home of all consumers who want to start or continue a healthy lifestyle”.