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It’s not uncommon for singers and actors to end up investing their fortunes in companies in all sorts of sectors. But the married couple formed by actress Priyanka Chopra and singer Nick Jonas seem to have taken a liking to the food sector. Either separately, together or with family members, these celebrities have several businesses related to the world of food. Below, we take a look at some of these ventures.
The latest business they have done together is a collaboration between the actress and the popcorn brand that Nick owns with his brothers, the members of the Jonas Brothers. The brand is Robs Backstage PopCorn and the idea came about more than a decade ago when Rob Garbowsky, father of team member Greg Garbowsky, decided to make some special popcorn in the dressing room, just when they had to cancel a performance. Nick Jonas loved that recipe so much that he asked for it to eat backstage for the entire tour. Soon after, the Jonas Brothers and Rob teamed up to bring the product to market and are now enjoying great success. One of their secrets is that perfect combination of sweet and savoury.
A few months ago, Priyanka joined the business too, not just as an investor but also as a collaborator. And she has just launched a line of products called Priyanka’s Mumbai Nights, a special edition popcorn flavour that has been perfected over the past four years, paying homage to the flavours of her homeland. Inspired by one of his favourite cities in the world, the popcorn features cumin, turmeric and red pepper. Chopra has stated that it is a delicious and very tasty snack. They are priced at around €22.50 for a pack of four bags.
The couple also owns several restaurants
As we mentioned at the beginning, this is not the only food business the couple has. Priyanka opened an Indian restaurant in New York with businessman Maneesh Goyal. It’s called Sona, run by chef Hari Nayak, and even the Michelin guide recommends it. They offer modernised cuisine, but you can also try signature dishes from other chefs, like the late Floyd Cardoz’s Goa fish curry or a popular street snack like crispy golgappa shots, with crunchy dumplings filled with spiced potato and jal-jeera.
Nick opened a restaurant with his brothers that offers food inspired by his grandmother’s recipes. It’s called Nellie’s Southern Kitchen and they have two locations, the original in Belmont and one in Las Vegas.
As if that wasn’t enough, his list of business ventures doesn’t end there. Nick, along with fashion designer John Varvatos, founded Villa One, an ultra-premium artisanal tequila brand, which was born out of his love for tequila and the desire to experience “life as it should be”, with old friends and one glass at a time, according to the website. The cheapest bottle costs just over €70 and is a limited edition signed by Nick Jonas himself.
As for the actress’s other food-related businesses, Priyanka has also invested in the drinks brand Olipop, as have the Jonas Brothers and even singer Camila Cabello, among others.
If you want to know about other celebrities’ food businesses, here are a few: from Beyonce to Kylie Jenner.
