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The fact that fashion goes perfectly with food is evident in the countless collaborations that have taken place between fashion and foodie brands. This tasty match is experiencing its glorious moment in recent weeks with alliances such as McDonald’s and Palace or Crocs and Pop-Tarts. It doesn’t matter if it’s fast food, high fashion, footwear or beverages. The possibilities are endless and the garments that emerge from these partnerships are a success. We review 12 iconic collaborations between fashion and food brands. Did you get your hands on any of them?
Crocs x Pop-Tarts
This recent union resulted in the iconic shoe brand releasing its first clogs with edible pins. During the month of August, Crocs and Pop-Tarts launched a limited edition pack that consisted of a pair of Crocs Classic Clogs accompanied by a box of Pop-Tarts and edible crocodile-shaped Jibbitz candies. The price of the pack was around 70 dollars, only 60 kits were available each day -they were available for 3 days- and to access them you had to sign up on a special website.
Palace x McDonald’s
It’s another collaboration that has created the most hype in recent weeks. It is common for McDonald’s to partner with fashion brands to launch flagship collections. On this occasion, it has teamed up with the brand Palace to create a capsule collection of 15 pieces (with sweatshirts, T-shirts or skateboards) with different messages and in the context of the advertising campaign ‘As Featured In’ that the burger chain has been revealing recently.
Kith x Converse x Coca-Cola
Coca-Cola and streetwear brand Kith are two old acquaintances. Over the past few years, they have launched different joint collections, which have not only been limited to clothing.
In addition to countless garments – from sweatshirts, swimsuits, shirts, jackets, towels and even surfboards – the two brands also teamed up to create exotic flavors of the soft drink, such as cherry and black cherry polo.
But that’s not all, because as if that wasn’t enough, these two brands were joined by another iconic fashion brand: Converse. This resulted in a series of Converse Chuck 70 low top special edition in which the three logos of the brands appeared.
BAPE x Heineken
In 2017, the beer brand teamed up with Japanese brand BAPE to create a series of accessories and apparel together, ranging in price from $50 to $350. They included sweatshirts, jackets, T-shirts or backpacks.
Balenciaga x Lays
The Spanish firm has accustomed us to original creations that do not go unnoticed. And this time it was no less. Balenciaga created a series of bags with Lays potato bags. Specifically, he showed four different products using the classic Lays (in yellow), the Lays with salt (in blue), the spicy (in red) and those with a touch of lemon (in green). The price of this centrally located accessory, which was part of the spring-summer 2023 collection, was around 1,900 €.
Moschino x McDonald’s
During the 2014 fashion week in Milan, the firm Moschino surprised everyone by launching a collection inspired by McDonald’s. Under the direction of Jeremy Scott, the models paraded down the catwalk with striking garments and accessories with the red and yellow colors of the brand, or the iconic M of the hamburger logo.
Crocs x KFC
Crocs is one of the brands most closely related to the food sector. If we started the list with its latest collaboration with Pop-Tarts, the list does not end here. The unmistakable shoes have already had other collaborations with brands such as Taco Bell, Cinnamon Toast Crunch or Kentacky Fried Chicken (KFC). The two companies launched in 2020 these peculiar shoes with a fried chicken print that was not suitable for discreet people, which included pins of chicken pieces. The piece cost $59.99 and sold out within days.
Primark x Greggs
Greggs is the UK’s largest bakery chain and this year teamed up with Primark to open different coffee shops inside the popular department store. In addition, in 2022 they already collaborated by creating an ad hoc collection that included everything from flip-flops to T-shirts, sweatshirts, sneakers, underwear and other “just out of the oven” garments.
Ben & Jerry’s x Nike
The most iconic ice cream and sportswear brands teamed up in 2020 to launch the creamy SB Dunk Low x Ben & Jerry’s “Chunky Dunky” sneakers (referring to the ‘Chunky Monkey’ ice cream flavor of banana garnished with chocolate chips and nuts), with a print fully inspired by the brand’s unmistakable ice cream canister. In addition, the sneakers were stored in a box that simulated one of the cans. They cost around 100 €.
Forever 21 x Taco Bell
You have to go all the way back to 2017 to remember this collaboration between Forever 21 and Taco Bell. The fast food tacos and the fashion company launched a collection that included tops, bodysuits, sweatshirts and anoraks, all of them with prints and references to the chain’s Tex-Mex food.
Levi’s x Target
On this occasion it was in 2021 when both brands joined forces to launch a collection of unique garments. The chain of stores that, in addition to food, has household goods and many other products, created together with the denim brand par excellence a series of articles with garments, household products and even pet accessories.
Oreo x Supreme
One of the most irreverent and modern brands in the fashion world joined forces with the iconic cookies to create a limited edition of Oreo x Supreme, which had the unmistakable red tone of the clothing firm. It was in the Spring/Summer 2020 collection and each pack cost about 8 dollars, although on eBay someone went as high as bidding for more than 14,000 euros.